how have we got to this current situation of a crisis in values?
what is the next level of leadership?
organizations need a new kind of leadership: creative leadership. leadership is not a position; it is a personal journey towards discovery and the ultimate and total expression of what we are
organizations need all their members to input their creativity and initiative. by taking advantage of the natural structure of social networks, companies can unleash individual talent, inspiring participation in innovating every part of the system.
in this context, the leader’s mission is not to have followers but rather to develop a shared leadership, and for this to be distributed across the whole corporate social network with a single goal: to serve society by contributing to the creative transformation of companies.
Liderazgo3.0 features various theories and concepts, and focuses on developing a critical mass of creative leaders in the organization in order to tackle business events with alacrity.
in this context, the profit-and-loss account and customer satisfaction are essential conditions for creating companies with a soul and which feed the sustainable development of our planet; companies with a high level of commitment from their staff.
the 3.0 leader reads and interprets behaviour to adopt long-term initiatives that allow the company’s value-generation system to develop.

